Selling eggs can be a rewarding and profitable endeavor for several reasons. Firstly, eggs are a staple in many households, ensuring a steady demand for your product. By selling eggs, you can turn the surplus from your backyard flock or farm into a reliable source of income. Additionally, with the rising interest in locally sourced and organic foods, your eggs can attract health-conscious consumers who value freshness and sustainability.
This venture also allows you to connect with your community, build relationships with customers, and potentially expand into other products or services. Beyond the financial benefits, selling eggs can offer a fulfilling way to share the fruits of your labor and passion for poultry farming with others.
If you are lucky enough to raise chickens and have enough layers to meet demand, this might be the time to consider taking your chicken eggs to market for profit.
Marketing Your Eggs at the Farmer’s Market
Farmer’s Markets around the country are in full flourish these days. As popular as these farmer’s markets are, though, it is not enough to just show up with some eggs and a folding table. You will have to be the middleman: the marketer and salesperson.
Even in direct-to-consumer selling, all farm stands are not equal: the top 3% of farms capture more than 58% of the sales. There are many ways to vastly improve your farmer’s market sales and turn your business into one of these top-grossing farms.
Before we begin with the detailed marketing ideas, take some time to ponder the very big picture: knowing your product and what exactly you offer to consumers. It seems like a silly question, but you must be able to answer it properly before you will be able to successfully market yourself.
Selling Eggs Straight to Consumers
Selling to consumers can sometimes be a fickle. Some customers can be high maintenance, overbearing, and price-shop you all day, but they can also be your biggest champions and tell all their friends about your products, want to buy more from you, and become a regularly paying customer. The trick here is to make your product valuable to them. How can you wow them with your eggs-tra-ordinary eggs? Here are a few ways to do that in a tough market.
Make Your Brand Stand Out:
You say you sell eggs, Great. Why on earth wouldn’t I buy my eggs super-cheap from the big supermarket down the street? What do you and your products provide that is not available from the supermarket? This is the question you will probably be asked at some point. You probably can’t compete on price with the supermarket. But you could offer personal knowledge and connections to your food’s origins. Or specialty products, such as organic, pasture-raised, or omega-3 eggs. If your eggs are significantly fresher than other options, there is a lot of value there.
If your methods of producing and distributing eggs are more environmentally sound or improve animal welfare, there is value to that, too. There are numerous ways you add value to your products. Remember: you have more value to offer than mere eggs! Whether you offer your customers “nostalgia for an old-timey small farm past”, “biodiversity and heritage breed preservation” or “cutting-edge green technology” and “urban production”, you will need to communicate that to your customers in the image you portray.
Your clothing and attitude, your signage and packaging, brochures, website, and even your display set-up all speak to customers. Make certain that all aspects of your business showcase the same ideas. Think over your business and yourself. Does your business offer something special to people? Is there an image of yourself that you would like to project? Decide on an image and message, the particular benefits and values of your products. Then keep this image of your business and products in mind as you consider specific methods to convey your brand and your farm to customers.
Make Shopping Convenient
Don't underestimate the value of convenience. It is also a huge selling point for customers. You may want to consider selling your eggs online. By offering an option of delivery or pickup in different locations, you can offer an easy way for customers to buy your products. This makes their purchase easier. Any time you can make your customer's lives a little easier they will thank you for it by coming back to purchase from you time and again.
Understand Your Business
Last but not least, make sure you are tracking what you've produced and sold. This is vital to the health of your farm business. Take a look at Farmbrite to help keep track of your chicken production and farm management.
Taking Your Chicken Eggs to Market
Selling excess eggs will reduce waste, and bring in extra cash, in many cases it can introduce you to a wonderful community of local farmers and organic produce enthusiasts.
If you are considering selling your eggs there are a few business decisions you will need to make, the most important being, which distribution channel will work best for you.
Please note: It is important to investigate the local laws that govern egg production in your area. There will be different rules for different distribution networks regarding things like inspection, safety, insurance, and record keeping.
The most direct-to-consumer option for selling your eggs is a farmer's stand. Farm stands are typically found in places like farmer's markets or on the roadside. If you find the right location, these stands can be very lucrative, but they do require a larger investment of your time. This option does require time for preparation, setup, time at the market or at the farm stand, and clean up / breakdown. Not everyone will have the time required to do this option.
Tips for Running an Effective Farm Stand:
Farm Stand Location: Choose a location that is not only high traffic but also heavily populated by your target market (i.e. people who highly value fresh produce and are willing to pay a premium for it.) According to the Food Marketing Institute, organic food purchasing is driven more by lifestyle than demographics, so seek out locations that appeal to the organic lifestyle.
Label Your Product Well: Be sure to clearly label your stand with the benefits of your eggs and appeal to your target market’s values. If your eggs are organic or free-range, be sure to communicate it! Feel free to have signage that sings the praises of the egg’s taste and quality. A little personality goes a long way too. People are buying both a high-quality product and an experience. Be quaint, humorous, clever, or whatever makes you, your farm, and your product distinctive. People like knowing where their food comes from, and if they like you… they are more likely to like your eggs and become repeat customers. Having your information on your labels helps your clients find you to purchase from you again.
Presentation is important: Invest in quality egg cartons that you can personalize with your egg farm’s information. Or purchase egg cartons that you can stamp with your information. Not only will these cartons allow your client a safe way to transport their eggs, but they will also build your farm’s brand identity. You can buy egg cartons wholesale and customize them to reflect your unique identity. Consider placing customized logo stickers on non-printed recycled egg cartons and be sure to include a telephone number, so that restaurants or repeat customers can reach you directly when they want more.
Grab the Customer's informationMarketing to your customers will keep your business going. Grab their information as they check out so you can send them information later or follow up with a recipe or a thank you!
Understand the Laws: If you are selling to consumers it's always wise to make sure that you know the laws around that. Take a look at your local laws to make sure that you are complying with local egg-selling regulations.
Other Ways to Market Your Eggs
Selling at the farmers market or at a farm stand you set up is not the only way to sell your eggs. Here are are few other places to look to market your eggs.
Target wholesale egg selling opportunities: If a farm stand is more of a time commitment than you can or are willing to make, consider targeting wholesale opportunities with local co-ops, grocery stores, restaurants, or even hotels. Call around and offer a sample of your eggs. Demonstrate that you have high-quality eggs and that you are a professional willing to accommodate the client (within reason). Smaller businesses like restaurants are especially vulnerable to undependable suppliers. Establish trust with these clients, and you will have long-term business allies. In some communities, producer co-operatives allow fellow egg farmers to pool resources for more effective marketing. These partnerships increase efficiencies and allow you to sell more eggs than you might be able to on your own.
Find an egg seller or agent: If your egg production quantity is very large, consider finding a broker to market your eggs. Like any agent, a broker will take some of your profit, but they will save you time and often have access to very large buying networks.
Join a Coop: Selling at a farmer's coop offers several compelling advantages. Firstly, coops often provide a ready-made customer base of consumers who are specifically seeking fresh, locally-produced goods. This can lead to higher sales volumes compared to selling independently, especially in a competitive market. Additionally, coops often handle marketing and logistics, and sometimes even provide a space for your products, reducing your overhead and administrative burdens. Being part of a coop can also foster a sense of community and collaboration with other local producers, allowing you to share resources, and knowledge, and even cross-promote your products. Furthermore, coops typically emphasize quality and sustainability, aligning with consumer values and enhancing your product's appeal. Overall, selling at a farmers' coop can streamline your business operations and boost your visibility and sales in a supportive environment. Selling your eggs can be rewarding on many levels. Remember to become the go-to for your customers, stand out as having a superior quality product, be professional, and always have what they're looking for.
Happy Farming!